Bling
- The most convenient way to shopping
Problem
There are many Vietnamese local clothes shops. Problems that I found are that
1. There are many local brands, but hard to find all of them as it's all spread.
2. With first reason, it is very hard to find specific styles and compare prices.
Solution
What if users can check all clothing shops by using one app? What if users can find the specific style and also able to compare price?
Project Selection
Female clothes e-commerce (bookmark)
App shows top Vietnam local clothes shop brand / ranking : basically bookmark
What's your monetization model?
- Getting fixed service fee from the clothes shops
- In-app payment
Why did you choose this theme?
- In Vietnam, even though the fact that there are many good and affordable clothes brands, it's very difficult to track all the shops. I have to remember and look through Facebook pages for all the shops or need to save in my bookmark and have to check one by one.
- Currently, the most popular channel for clothes shopping is Facebook which takes up around 89% of the online channels (7% Zalo, 3% IG)
- Vietnam online e-commerce market size is 2.8b dollar in 2018 with 45% annual growth rate
- According to the research, there are around 200~300 local brands all over in Vietnam
User Understanding - Who are they? (Demographic)
Female users in their 20s-30s
They enjoy shopping online
They like comparing price when it comes to buy clothes
User Understanding - Write your user persona
28 years old - Phuong
She's working at a company in Ho Chi Minh city.
She loves fashion and likes shopping.
In her spare time, she usually uses FB and IG, uploads her photos, and watch celebrities photo
She's trying to keep up with the trend, and search items on FB to buy new fashion items.
She spends a lot of time on her SNS to find the clothes she likes.
She would like to compare carefully before buying.
User Understanding - What are their pain points?
They don't know what keyword exactly to use to find items
They don't know how many local brands out there, and what's the price range
All information about the local shops is spread everywhere so it's hard to filter good ones
Product Goal
Offer the most convenient shopping experience for female
